The pandemic significantly accelerated omnichannel shopping. As a result, data-driven marketing trends that had been evolving over a decade experienced a sea change. In this climate, retail media coursed to the forefront. The decades-long, costly method of advertising with cardboard ads in store aisles was suddenly replaced with high-margin digital strategies and retail media platforms for sellers and brands to thrive in the new landscape.
Retail media is forecast to boost revenues by 25% this year. It is also predicted to represent 16% of total digital ad revenues by 2027. The wealth of opportunity is clear—and so is the urgency.
Read this ebook to learn:
- Key benefits of retail media for retailers, brands and advertisers
- 3 key considerations to stay ahead of the competition
- How to maximize retail media with Snowflake’s Retail Data Cloud
- How Albertsons Media Collective unlocked new revenue opportunities